Company selling lingerie A/B tests the heck out of product and model photography…

Company selling lingerie A/B tests the heck out of product and model photography to see what sells best.

At the photo shoot, beautiful models with perfect everything glide by in stilettos. Space heaters are put out to warm the nearly nude women, while makeup artists in puffy jackets touch up their faces. The photographer, a man, has some guidelines for what works in pictures: a certain distance between the camera and the model, a specific blurriness, particular positions that sell well. Hand on hip, a popular pose among Instagrammers trying to make their arms look skinny, doesn't resonate nearly as well as a hand on the head, for example. (That slight change can double sales, according to internal research.)

This Lingerie Company A/B Tests The World’s Hottest Women To See Who Makes You Click “Buy”
All lingerie companies hire hot women to flaunt their wares. Adore Me goes many steps furtherand the data is full of surprises.

  1. Sounds like a hard job…..   ba dum tsss

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