Generally, I don't expect companies to react well when they are criticized about "controversial" topics. Â (I hate that I had to use the word controversial there)
Nabisco had an ad about their graham crackers that showed gay couples and called it wholesome. Â Of course, people being what they are, Nabisco received a lot of negative feedback about that.
They responded with this.
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it makes me super happy when companies refuse to shut up or back down when they receive backlash like this. even if their intent behind these spots is more image/profit-minded, it's still a step in the right direction.
That's an awesome video!