Amazon UI Design

A bit on how a little bit of UI design ingenuity makes Amazon a less frustrating website to use.

Most dropdown menus have to include a bit of a delay when activating submenus. […]  See the delay? You need that, because otherwise when you try to move your mouse from the main menu to the submenu, the submenu will disappear out from under you like some sort of sick, unwinnable game of whack-a-mole.

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Breaking down Amazon’s mega dropdown
The hover effects on Amazon’s big ‘ole “Shop by Department” mega dropdown are super fast. Look’it how quick each submenu fills in as your mouse moves down the list: It’s instant. I got nerd sniped by….

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