Coupon user = cheapskate. (Or so people think)

I’m always fascinated by the biases that people have. I’m not talking about things like racism specifically, but the root cognitive malfunctions that cause people to draw the wrong conclusions from the evidence they have. Consumerist points to a study that highlights another example…

If you use coupons in a store, your fellow shoppers are probably negatively judging you as being cheap, according to a new study.

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