I’m a cup-1/4-full-of-ice kinda man myself, and the data shows I’m right!
Depending on whom you ask, either ice-fiends are suckers who pay for frozen water or ice-avoiders are cheapskates with a perverse attachment to warm fountain syrup. To settle this once and for all, we went to a local cineplex and bought three Cokes with varying amounts of cubes at 4 smackaroos each. Then we broke out our thermometers and measuring cups. The cold, hard data says it all.