Named after the experimental philosopher Joshua Knobe, the Knobe Effect describes the fact that people's moral sense lead to some counter-intuitive judgments.
Knobe asked nearly 100 random people in a Manhattan park a question about the following story.
The vice-president of a company went to the chairman of the board and said, "We are thinking of starting a new program. It will help us increase profits, but it will also harm the environment."
The chairman of the board answered, "I don’t care at all about harming the environment. I just want to make as much profit as I can. Let’s start the new program."
They started the new program. Sure enough, the environment was harmed.
Knobe asked them if the chairman intentionally harmed the environment.
88% of people said yes.
Knobe then asked (different) people a question about the same story except that instead of harming the environment, the new program helped the environment.
77% of the people say the chairman did not intentionally help the environment.
The literature is full of experiments showing weird contradictions like this. Â It's a wonder the human race gets anything done at all.
The following link is to the original paper describing the experiment.
Embedded Link
http://www.unc.edu/~knobe/Side-Effect.pdf
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